Branding: when design and craftsmanship mean luxury. Design is everywhere. That’s is one of the values we stand for and, in fact, if you look around you, design is part of our daily life. Basic solutions for everyday problems were arranged thru design.
A closer look and you will see that design fits also perfectly in the luxury industry. As a result, luxury brands are recognized for their ultimate ideas and designs. Whenever comes to fashion, interior design or any other field, design is always there, supporting but in the luxury industry it also recognized the authenticity and exclusiveness as main factors so craftsmanship comes along. The most recognized brands make that kind of statement in a new and refreshing way.
Craftsmanship is now exposed and luxury brands want to elevate craftsmanship to a non-common level that is only accessible to the ones that are able to pay the expertise needed to make this unique design come to life. As a result, foundations, associations and many other entities are coming to life to help elevate craftsmanship as a master tool for the luxury and creative industry.
Luxury Design & Craftsmanship Summit will have a panel about the effects of branding, how it helps the craftsmanship and design and also, how it is used as a marketing tool. This panel is going to happen on the second day and will try to bring to the public some case studies and experiences shared by luxury brands and also how it is studied and seen by the marketing field.
Know more at: http://designandcraftsmanship.com/
Luxury Design & Craftsmanship Summit ’18 Poster
