Made in Portugal: Luxury, Craftsmanship and Branding

Made in Portugal: Luxury, Craftsmanship, and Branding. Luxury Design & Craftsmanship Summit main goal is to make people “experience firsthand the work an brilliant artisans and acquire a new and fresh perspective into the most innovative practices of the luxury and design industries as the major players in the growth and elevation of craftsmanship.”
Tree main panels will be under the spotlight:

– “The value of craftsmanship for the luxury world”
The concept of  “exclusivity” and “authenticity” conveyed by many luxury brands worldwide is now a trend supported by craftsmanship.
The finest craftsmanship relies on hard-earned and time-consuming skills that implies additional costs of a non-outsourced, non-industrialized labor force. A symbol of excellence where the human hand makes the difference.
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– ” Design as driving force of local craftsmanship”.

“The role of a designer is not anymore just to create a collection, but to think about how to create a system and a business model that addresses the needs of the future.”

New designs and products pay tribute to crafts tradition but with forward-looking concepts. The artisans and designers as persons who create soulful pieces with their own hands. Wisdom and legacy bring to life beautiful creations through ancient techniques and raw materials with a successfully update traditional concepts.

– “Luxury Branding: a behind the scenes story”
Heritage techniques are front and center in marketing campaigns for Gucci, Berlutti, Hermes, Chanel, among others.

In recent times we’ve seen luxury brands go back to their heritage and craftsmanship.
A desire to reveal the manufacturing process, the origin of the raw materials and techniques used.

To give voice to this topics, Michelangelo Foundation, Topázio, Luís Onofre are some of the names that will be part of the panel with real case studies, brainstorming and also the live performances to complement the debate…

Know more here: http://designandcraftsmanship.com/ Maison Valentina at Drake's Restaurant

Luxury Design & Craftsmanship Summit
Luxury Design & Craftsmanship Summit ’18 Poster
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